Can-Am is reborn!
Tuesday, May 23rd, 2006 at 6:15 am by AcidCity
It all happened on the beginning of May 2006, in the French Alps.
The setting was the currently off-season ski resort of Meribel.
The event? The launch of the 2007 Can-Am ATV range.
What do I mean by Can-Am?
Well, this is an unexpected move from BRP, which owns Bombardier ATVs.
BRP decided to change the ATV range name from Bombardier, to the former Motocross motorcycle branch it used to own.
The change is of course geared towards the US market, since Can-Am is a legend there, and also sounds quite US friendly (Canada-America is the most widely accepted interpretation of the brand name).
Beyond a “mere” change of a name, Can-Am had more aces up its sleeve, during the launch.
In Meribel, it presented a brand new mouth-watering sport-ATV, taking the Outlander 800 platform
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